Current Events Weekly Magazines are a Dying Breed

I'd proclaim it dead already, but the publishers aren't giving up the ghost just yet. I saw this blurb in MediaWeek that indicates we've pretty much achieved the 80-20 rule where 80% read online and won't read the print magazines. If you're an advertising buyer who buys space in weeklies like Time, People, Newsweek, Sports Illustrated, etc., I'd love to hear your thoughts on price/value.

Emmy Awards and $30+ CPMs

(click on chart to enlarge)

per Bill Gorman: The Emmys air in mid-Sept. Its viewership, compared to other shows over the long haul, has been remarkably constant. Perhaps that is why its constant $ ad rates have risen.

Update 8/7 2:20PDT: or maybe not a $30+ CPM. There are many different ways to slice and dice the numbers. The first chart (at the very top) shows # of households viewing and calculated CPM based on households. The second chart shows viewers (more than 1 per/household) and recalculates the CPM based on viewers. We at the yet-to-be launched tvbythenumbers.com are trying to figure out why ad buyers would care about anything other than # of viewers -- and are not sure that is not the case. We hope to standardize on one, useful and helpful metric and remove a lot of confusion that comes from throwing around a lot of different metrics for more or less the same thing (ratings, households, viewer).