Current Events Weekly Magazines are a Dying Breed

I'd proclaim it dead already, but the publishers aren't giving up the ghost just yet. I saw this blurb in MediaWeek that indicates we've pretty much achieved the 80-20 rule where 80% read online and won't read the print magazines. If you're an advertising buyer who buys space in weeklies like Time, People, Newsweek, Sports Illustrated, etc., I'd love to hear your thoughts on price/value.