Award Show Viewer Numbers

(click to enlarge)

Bill Gorman and I were both surprised by this chart and for similar reasons:

1. that the Grammy Awards does as well as it does vs. the Emmy Awards (would've thought the Emmys were crushing the Grammys)

2. Like everything else we've tracked historically (sports championships, for example), ratings are down, but unlike sports and network news, things have been far more steady with the award shows.

Emmy Awards and $30+ CPMs

(click on chart to enlarge)

per Bill Gorman: The Emmys air in mid-Sept. Its viewership, compared to other shows over the long haul, has been remarkably constant. Perhaps that is why its constant $ ad rates have risen.

Update 8/7 2:20PDT: or maybe not a $30+ CPM. There are many different ways to slice and dice the numbers. The first chart (at the very top) shows # of households viewing and calculated CPM based on households. The second chart shows viewers (more than 1 per/household) and recalculates the CPM based on viewers. We at the yet-to-be launched tvbythenumbers.com are trying to figure out why ad buyers would care about anything other than # of viewers -- and are not sure that is not the case. We hope to standardize on one, useful and helpful metric and remove a lot of confusion that comes from throwing around a lot of different metrics for more or less the same thing (ratings, households, viewer).