Sunday, August 12, 2007

A DVR That Makes You Watch the Ads

And at the price of $0.00, it just might freaking work. The service called Look Back will be limited in at least two ways: 1.) the fast forward feature will be turned off (can a mod be far off?) and 2.)it sounds a lot more like an on-demand service than a recording service, with the limitation that you can timeshift, but only before midnight on the day the show originally aired.

This potentially dramatically increases the installed base of DVR viewers and is pleasing as punch to the advertisers. Everybody is happy? I doubt it because of its limitations (it's not really a DVR!) but you can't argue with the price.

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