But Mom, How Will I Compete Without an iPod?

Demographic Profile for Podcasting Audience (October 2006)
Demographic	Total Internet	Total Podcast Audience	Total Podcast Audience Index
Household Income
Less than $25,000	9%	7%	78
$25,000-$50,000	21%	16%	77
$50,000-$75,000	29%	27%	95
$75,000-$100,000	17%	19%	109
$100,000+	24%	31%	128
Education Level
High School	28%	25%	89
Some College/Assoc Degree	34%	28%	82
College/Graduate Degree	37%	47%	125
Source: comScore, Inc., May 2007