Facebook Ads: All about the "Peer Influencing"

"It's called peer influencing," said Chad Stoller, director-emerging platforms at Organic. MediaContacts' Mr. Nyatsambo gives an example of what he said would be an incredibly valuable tool: Facebook could decipher data such as a group get-together its members have planned and serve advertising related to things the group might need -- pizza, for example. "If [Facebook] can figure out how to anticipate what someone might be looking for, they would be an enormous value," he said in a story from this week's Advertising Age.

This level of sophistication obviously isn't in place yet, or I wouldn't receive ads encouraging me to join the army at 45 years of age.