Tuesday, August 7, 2007

Emmy Awards and $30+ CPMs

(click on chart to enlarge)

per Bill Gorman: The Emmys air in mid-Sept. Its viewership, compared to other shows over the long haul, has been remarkably constant. Perhaps that is why its constant $ ad rates have risen.

Update 8/7 2:20PDT: or maybe not a $30+ CPM. There are many different ways to slice and dice the numbers. The first chart (at the very top) shows # of households viewing and calculated CPM based on households. The second chart shows viewers (more than 1 per/household) and recalculates the CPM based on viewers. We at the yet-to-be launched tvbythenumbers.com are trying to figure out why ad buyers would care about anything other than # of viewers -- and are not sure that is not the case. We hope to standardize on one, useful and helpful metric and remove a lot of confusion that comes from throwing around a lot of different metrics for more or less the same thing (ratings, households, viewer).

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