Tuesday, August 7, 2007

Advertisers Lament: Smarter Kids

"To corral them to a commercial message is difficult," Coleman said of teens. "They will swear they will not look at any advertising online. It's a market allergic to the commercial message. We have to do a better job."

From: 4A's: Teens Elude Digital Marketers

Perhaps they are just immune. Some might see that as progress...

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